What is Digital Marketing?
Digital marketing is the practice of attracting, converting, and retaining customers through online channels — search engines, social platforms, paid ads, email, content, and AI-powered discovery surfaces.
Who it's for
- Founders scaling from first ₹1 crore to ₹10 crore+
- Marketing heads rebuilding a stack that actually reports revenue
- Service businesses that live and die by qualified leads
Outcomes to expect
- A written strategy that ties every channel to pipeline
- One dashboard that shows what earned what
- A compounding content and search moat, not just ad spend
Topic cluster
Articles coming soonThe supporting topics that will link back to this pillar. Each will publish as a dedicated article under /blog.
- 01informational
A digital marketing strategy framework that actually reports revenue
Positioning, ICP, offer, channels, measurement — in that order.
- 02informational
Every major marketing channel, ranked by intent and cost
Search vs. social vs. email vs. paid — where each earns its keep.
- 03informational
Funnel vs flywheel: which model to run in 2026
When linear funnels help, when compounding loops win.
- 04informational
The marketing KPIs founders should actually track
CAC, LTV, payback, blended ROAS — and the vanity metrics to kill.
- 05commercial
In-house, agency, or consultant — how to decide
Cost, speed, and accountability trade-offs for each model.
- 06informational
Digital marketing for service businesses
Playbook for consultants, clinics, agencies, and B2B services.
Frequently asked
What is digital marketing in simple terms?
Digital marketing is any marketing that happens through digital channels — search engines, websites, social platforms, ads, email, and AI answer engines. The goal is the same as classical marketing: reach the right people, earn their trust, and turn attention into revenue.
What are the main types of digital marketing?
The main types are SEO, paid search and social ads, content marketing, email and lifecycle marketing, social media, influencer and PR, affiliate, and — new since 2024 — AI search optimization for ChatGPT, Gemini, Perplexity, and Google's AI Overviews.
How much should a business spend on digital marketing?
Most growth-stage businesses invest between 7% and 15% of revenue in marketing. Service and B2B firms often sit at the lower end; consumer and DTC brands run higher. The right number depends on gross margin, payback period, and how fast you need to grow.
Is SEO still worth it in the age of AI search?
Yes. AI answer engines pull almost entirely from indexed web content, so SEO fundamentals — clear structure, authoritative pages, and topical depth — are what get you cited inside ChatGPT, Gemini, and Google AI Overviews.