Case studies are added only after clients sign off on public numbers. Each one includes the challenge, what was actually done, and the measurable result — no invented metrics.
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D2C Skincare
L***a Skincare
Challenge
Organic traffic had plateaued for 9 months. 70% of sessions landed on the homepage and bounced. Category and PDP pages ranked outside top 30 for revenue keywords.
Approach
Rebuilt information architecture around problem-based clusters (acne, pigmentation, barrier repair), rewrote 40+ PDPs with intent-matched copy, fixed internal linking, and shipped 22 supporting blog posts in a topical hub.
Result
Organic traffic +182% in 6 months. Organic revenue +214%. Non-brand keyword rankings in top 10 grew from 34 to 289.
Timeframe
6 months
Real Estate — Pune
N******e Realty
Challenge
Meta ads were burning ₹4.2L/month with a cost per qualified site visit above ₹9,000. Sales team was ignoring 60% of leads as unqualified.
Approach
Rebuilt audience architecture around post-visit intent signals, killed 3 broad campaigns, launched a 2-step lead form with pre-qualification, and instrumented offline conversion sync from the CRM back into Meta.
Result
Cost per qualified site visit dropped 41% in Q1. Site visits booked from ads grew 2.3x on the same spend. Sales-accepted lead rate moved from 38% to 71%.
Timeframe
4 months
B2B SaaS — HR Tech
H*******e SaaS
Challenge
Google Ads was capped at ₹8L/month with CAC 2.1x higher than the LTV allowed. Every scale attempt collapsed ROAS within 3 weeks.
Approach
Restructured account into intent tiers, moved 60% of budget from broad to exact + phrase with negative sculpting, rebuilt landing pages with role-specific proof, and shipped conversion API to capture pipeline events, not just form fills.
Result
CAC down 46% while spend scaled to ₹22L/month. Pipeline from paid search grew 3.7x in two quarters. Two enterprise deals closed directly from a single retargeting campaign.
Timeframe
5 months
Interior Design — Mumbai
S**** & S***e Interiors
Challenge
Studio ranked #1 for their brand name but invisible on 'interior designer in Bandra / Powai / Andheri'. Google Business Profile had 11 reviews after 3 years.
Approach
Rebuilt GBP with service-area targeting, launched a review-request sequence tied to project sign-off, published 14 hyperlocal landing pages with real project photography, and added structured data for LocalBusiness + Product.
Result
Ranked in Local Pack for 9 of 12 target neighbourhoods within 5 months. GBP calls +340%. Booked consultations from search +4x YoY.
Timeframe
5 months
EdTech — K-12
L***n Learning
Challenge
Blog had 180 posts, 22 pages of Search Console impressions, and near-zero conversions. Content was written for keywords the sales funnel didn't care about.
Approach
Audited every post against buyer stage, consolidated 62 thin posts into 18 pillar guides, added parent-intent CTAs, and shipped an interactive syllabus tool that captured leads mid-article.
Result
Organic sign-ups +268% in 4 months. Average time on page from 51s to 3m 42s. Two guides now rank #1 for the highest-intent parent queries in the category.
Timeframe
4 months
Experiential Travel
T*******d Travel Co.
Challenge
Highly seasonal business with unpredictable booking flow. Meta was driving traffic that didn't convert and SEO had almost no top-of-funnel presence.
Approach
Split budget across a 3-stage funnel with distinct creative, built a destination-guide content hub for organic capture, and layered email + WhatsApp nurture on top of a lead magnet.
Result
Organic sessions +196%. Direct bookings from owned channels grew from 12% of revenue to 41%. Off-season revenue up 2.1x vs the previous year.