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Paid Media & Performance Marketing

Paid media that pays for itself

Meta and Google ad campaigns engineered for 10X ROI — real leads, real revenue, ruthlessly optimized. Ad spend that turns into predictable, profitable leads, not just impressions.

  • Meta & Google Ads
  • Qualified lead generation
  • 10X ROI campaigns
  • Full-funnel performance

Strategy first, then execution that's measured against revenue

Paid media is the fastest way to put your business in front of ready-to-buy customers and generate leads on demand. I build and manage paid advertising campaigns on Meta (Facebook & Instagram) and Google that are built around one number: return on investment.

SEO builds long-term traffic, but it takes months. Paid media flips the timeline — the moment your campaign goes live, you're in front of people actively searching for or interested in what you sell. When you need leads now, paid media delivers.

Done wrong, paid ads burn money fast. Done right, they become a machine: put money in, get several times back, and scale as far as your margins allow. The entire game is targeting, creative, and relentless optimization — and that's exactly what I obsess over.

What's Included

Everything you get, built to convert

Meta ads (Facebook & Instagram)

Full-funnel Facebook and Instagram campaigns — from audience research and creative to conversion tracking — built to generate qualified leads and sales.

Google Ads (Search & Performance)

Capture high-intent buyers the moment they search. Search, display, and performance campaigns optimized for cost-per-lead, not vanity clicks.

Lead generation campaigns

End-to-end lead-gen systems for real estate, education, hospitality, e-commerce, and more — the exact sectors I've generated leads for over the years.

Landing pages & conversion

The ad is only half the job. I make sure the page it points to actually converts, so you're not paying for clicks that go nowhere.

Tracking & attribution

Proper pixel and conversion setup so every rupee is measured — you'll know your cost per lead and your return, always.

Optimization & scaling

Continuous testing of audiences, creative, and budgets to lower your cost per lead and scale winning campaigns profitably.

How I Work

A clear process, not a black box

01

Audit & Discovery

Review your offers, funnel, past ad data, and targets to find the fastest path to profitable leads.

02

Campaign Plan

A plan — platforms, offers, creative angles, and budget — mapped to a target cost per lead and ROI.

03

Launch & Optimize

Campaigns launched and optimized relentlessly against real cost-per-result data.

04

Scale

Scale winning campaigns and creatives profitably while holding your cost per lead.

Who It's For

Is this right for you?

  • Businesses that need qualified leads quickly, not in six months
  • Real estate, education, hospitality, and service brands scaling lead flow
  • E-commerce brands scaling Meta and Google with profitable ROAS
  • Founders tired of ad spend that produces clicks but no customers
Why Work With Me

A strategist, not a faceless agency

  • I've run paid campaigns across industries and continents — as founder of Vihv Media I generated leads through Meta ads for real estate, schools, gyms, hotels, and e-commerce stores.
  • I've spearheaded Meta ad campaigns for FMCG brands, led B2B lead generation across MICE, medical, and education tourism, and managed government-backed regional campaigns in South Africa and Nigeria.
  • When I say campaigns built for 10X ROI, it comes from years of actually doing it — impressions don't pay salaries, leads and revenue do.
FAQ

Paid Media & Performance Marketing — Frequently Asked Questions

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Let's Talk

Ready to turn paid media & performance marketing into revenue?

Tell me your goals and I'll show you the fastest path to results — a strategy built by a founder who has actually built, broken, and rebuilt growth engines.